Job Description

SYNTHESIS IS A CREATIVE DATA CONSULTANCY

We help future-proof businesses by making sense of the world’s data.

We partner with industry leaders like Netflix, Nike, PepsiCo, and Airbnb to define their audiences and how their needs will evolve over the short and long term.

We do this through our unique synthesis of deep human understanding and robust data science. Our team brings together diverse specialists in computer science, digital anthropology, engineering, digital forensics, script writing, and the humanities.

WHY SYNTHESIS?

Since our launch in 2017, we’ve been reimagining the world of marketing and strategy and building deep global partnerships, especially in the entertainment, travel, F&B, and beauty categories.

We answer complex, future-facing questions by detecting early signals of change and surfacing opportunities to win with new audiences. Our specialized solutions are rooted in culture and tested in data science to give our partners the confidence to act.

Example challenges we’ve worked on recently include:

• Growing fandom for K-Content in LatAm.
• Understanding the impact of Ozempic on the future of snacking.
• Defining go-to-market strategies for emerging protein sources, like cell-cultivated meat and insects.
• Emerging preferences of Japanese Gen Z travelers.

AMERICAS: NORTH AMERICA (USA, CANADA) & LATAM

As a Senior Strategist, you will need to be a builder, working closely with the team to deepen relationships with Americas-based clients and grow the New York office.

Day to day, the role will be anchored in project delivery, growing client partnerships, and building team culture. You will have a hand in boldly stretching our technical and creative outputs to ensure that Synthesis thinking, workflows, and technology are ahead of the curve, differentiated from the competition, and delivering strongly to the region's sharpest insights and marketing professionals.

You will work on projects for a variety of clients, but you will take the lead on work related to US Hispanic audiences, LatAm markets, and projects with Spanish-language inputs.

YOUR CORE FOCUS

Commercial data-driven storytelling: You will craft persuasive, memorable data-driven narratives and insights, distilling learning across projects focused on trends, foresight, innovation, audience understanding, brand positioning, and more. You will have a knack for digging into client problem statements to understand the root cause of their questions and identify appropriate routes to interrogate. The success of your work will hinge on your ability to persuasively communicate findings and recommendations in clear, compelling narratives, influencing the next steps of senior stakeholders.

Act as a trusted advisor for world-leading clients, serving as the day-to-day lead and decision-maker. Your role will require you to deeply understand our client’s business, run projects end-to-end, and have a ‘nose’ for what’s next through forward-looking insights and innovation that will be most useful and inspiring for their growth strategy. You will help grow a deeper partnership with key partners like PepsiCo, Heineken, and Amazon.

Business development: Working with the leadership team, you will be crucial in establishing and growing client partnerships with existing and new clients. This means writing proposals, pitching, helping design approaches for new and existing clients, and brainstorming cross-sell ideas to grow clients across the business.

Building a business unit. Working closely with a multidisciplinary team of data scientists and strategists, you will oversee multiple projects, ensure efficient resourcing and high-quality output, and influence staffing decisions. This includes leading commercial knowledge transfer from our clients to the Synthesis team, keeping ahead of the curve on innovation and trends approaches, and leveraging these to improve Synthesis's proprietary data tools.

WORKING HERE

We are a diverse team, we value creativity, ‘plussing’, and teamwork. To help create this environment, we offer a flexible working and supportive environment. This includes the following benefits:

• The starting salary for this position is US$ $79,000 . This can increase commensurate with experience.
• Profit share bonus scheme.
• Flexible working hours.
• 20 days paid vacation per annum + public holidays + whole company wellness week between Christmas and New Year.
• 12 weeks paid maternity leave or 4 weeks paid paternity leave.
• 100% health insurance coverage plus wellness allowance.

The office. We have a private space in a cozy co-working space beside McCarren Park in Greenpoint, Brooklyn.

ABOUT YOU

You’ll have 4+ years of experience in research, innovation, trends and foresight, strategy and planning, management consultancy, or a related role.

• Startup mentality. You are excited by the prospect of being part of an early-stage team in New York for an international startup. You have experience building a business or being part of an agency in growth mode.
• Confident with clients. You have experience working with Marketing, Innovation & Business Strategy teams for clients like Netflix, Amazon, Spotify, PepsiCo, MARS, and Diageo. You are adept at listening and asking good questions to unpack clients’ needs. You understand when flexing the proposition or a methodology to align with a new organization is appropriate.
• Nose for insights. You have a track record of connecting sharp consumer insights to tangible business opportunities and effectively cascading and embedding that work with your partner organizations.
• Human + data. You have an unwavering focus on the human behind the data and a passion for looking at data in a new light. Is Google Search analysis about keyword volumes, or is it about drivers of curiosity and needs? We are looking for candidates who default to the latter.
• Strategic thinker, meticulous executor. You can lead a tight research project, including confidently leading analysis, elevating the quality of thinking and output, and having eyes on the project management for multiple projects simultaneously.
• Multidisciplinary team player. Experience working with a team of Data Scientists, Statisticians, or Engineers is an advantage. You’ll need to ensure the balance between the perspective of scale and analytical complexity against clarity, explainability, and storytelling power is ever-present.

Being attuned to US Hispanic and Latin American culture is a plus. You are a fluent Spanish speaker who loves US Hispanic culture, including pop culture, music, food, and community. You have experience marketing to these communities, working with clients in Latin America/US-based clients with an interest in Hispanic audiences, and bringing a clear point of view on insights, tensions, and culture shifts.

Job Tags

Similar Jobs